The UCSF Critical Care Innovations Group is a transdisciplinary team of clinicians, engineers, administrators and patient/family advisors at UCSF who seek to eliminate preventable harms in the ICU, optimize the patient and family experience, improve the culture of safety through a combination of technology and behavioral change initiatives, and create value and efficiency through workflow optimization. The CCIG utilizes a systems approach to designing a rapid cycle iterative environment where frontline care providers and patients work together to brainstorm, test, and implement innovative solutions for critical care.